Comparison of socionics and other typologies
Keywords:
socionics, Myers-Briggs typology, Keirsey theory, informational model of psyche, management, small group, team, advertising, marketingAbstract
A comparison of socionics as a science and technology with the Myers-Briggs typology and theory Keirsey is conducted. It is shown that, despite the general origin of these typologies from Jung's typology, socionics, in contrast, allows to give a complete picture of the structure of mental functions, description and forecast intertype relations in small and large groups. In the practical field socionics allows forming teams and collectives of any complexity and resolve conflicts. Using the information approach allows to apply the socionics methods in marketing, advertising, sociology and political science studies.