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Zara promises all its clothes will be 100 per cent sustainable by 2025

by Val McDonnell (2019-07-29)


Shoppers are sceptical over claims Zara will be 100 per cent sustainable by 2025. 

Customers took to Twitter to share their doubts that the high street store will meet its deadline, accusing the announcement of being a PR stunt.

The brand's parent company Inditex, which also owns Zara Home, Massimo Dutti and Pull&Bear, said its other brands will follow suit during its annual shareholders' meeting on Tuesday. Linen, polyester and cotton sold by the fashion companies will be organic, recycled or sustainable within six years, it announced. 

Yet several Twitter users expressed concerns over Zara's commitment and whether it was realistic - as well as questioning why the move to sustainable wasn't coming sooner.

The owner of fashion brand Zara has pledged the company will only sell sustainable clothes by 2025 (stock photo)



Customers were sceptical over whether Zara was being sincere in its pledge, while others claimed the change should come sooner

One shopper questioned: 'Is this a sincere pledge... or a marketing ploy?' while another said: 'Good news! But will they be able to deliver on the promises.'

A third commented: 'Zara, 2025 is not good enough. Make your VERY NEXT COLLECTION fully sustainable and eco-friendly please.'

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Share 'A lot of great intentions from an environmental point of view, Zara - but what about the labor issues? At the end of the day, fast fashion will never be a sustainable option.' 

Another said: 'What about the sheer volume of garments peddled by Zara across the globe? And why wait until 2025? Is this really the very best Zara's parent company Inditex can do?'

Yet it wasn't all negative comments for the announcement, with several social media users praising the company for its decision.  











Reaction: Customers took to Twitter to share their doubts that the high street store will meet its deadline, accusing the announcement of being a PR stunt

One wrote: 'Some good fashion news from Zara today! Bring on sustainable shopping.'

Another said: 'Great, Zara, we'll see you in 2025 when you've got this sustainable thing down.'

A third added: 'This is a great step forward', as many suggested other brands should follow suit.

The chain, which has 64 shops across the UK, also plans to introduce spaces in store where people can deposit old clothes to be reused. 

And by 2020 it will eliminate the use of plastic bags across all of its brands, with Zara already using paper ones instead.  













Yet it wasn't all negative comments for the announcement, with several social media users praising the company for its decision

Spanish clothing company Inditex, which also owns Zara Home, Massimo Dutti and Pull&Bear (pictured, stock photo), said its other brands will also follow suit during its annual shareholders' meeting on Tuesday

Pablo Isla, the boss of Inditex, said: 'We need to be a force for change, not only in the company but in the whole sector.

'We are the ones establishing these targets: the strength and impulse for change is coming from the commercial team, the people who are working with our suppliers, the people working with fabrics. It is something that's happening inside our company.'

The group, which is owned by Spain's richest man, Amancio Ortega, was named the most sustainable retailer from 2016 to 2018 by the Dow Jones sustainability index. 

It comes as the high street is criticised as encouraging fast fashion - inexpensive clothing produced rapidly in response to latest trends and inspiring a 'throw-away' culture. 

Britons send 235 million items of clothing to landfill each year, according to the most recent figures.

Zara's announcement follows the launch of online fashion retailer ASOS' new category for sustainable products on its website for eco-conscious shoppers.